Vision for Europe

Growth Within: a circular economy vision for a competitive Europe

Vision for Europe
Vision for Europe

The circular economy would increase European competitiveness, and deliver better outcomes for society

This is the conclusion of a major new study by the Ellen MacArthur Foundation, the McKinsey Center for Business and Environment, and SUN (Stiftungsfonds für Umweltökonomie und Nachhaltigkeit), presented today at the European Commission’s stakeholder conference on the circular economy in Brussels.

The Vision

Growth Within: A circular economy vision for a competitive Europe reveals that by adopting circular economy principles, Europe can take advantage of the impending technology revolution to create a net benefit of €1.8 trillion by 2030, or €0.9 trillion more than in the current linear development path. This would be accompanied by better societal outcomes including an increase of €3,000 in household income, a reduction in the cost of time lost to congestion by 16%, and a halving of carbon dioxide emissions compared with current levels.

The Vision for Food, Mobility & The Built Environment

This latest research presents, for the first time, a vision of how the circular economy could look for three of Europe’s most resource-intensive basic needs: food, mobility and the built environment, which together account for 60% of household costs. The report acknowledges that on the current linear path, technological disruption will bring benefits, but finds that the potential gains for growth, household incomes and the environment are much greater with a circular model.

“The economy is undergoing profound transformation as the technology revolution reaches scale. This report has shown that by applying circular economy principles we can catalyse this change, achieve a real system shift, and open a new era of growth and development, decoupled from resource constraints.”– Ellen MacArthur

Download the Report

A Circular Economy Vision For A Competitive Europe